You’d best be very aware of this hidden danger behind Adwords management. There are keywords that are slowly but surely robbing you of countless dollars and sucking the life right out of your Google Adwords campaigns. Most Adwords advertisers are blind to the fact that many of the keywords they think that they should be advertising under are slowly choking their Adwords campaigns to death and ruining their chances of succeeding in Adwords.
That’s right, in Adwords management you need to know exactly how to identify “keywords that KILL” and how to permanently weed them out of your Adwords campaigns. Failing to rid your Adwords campaigns from these nasty, life-sucking keywords will result in ridiculous advertising costs and lots of unwanted spending in your Adwords campaigns.
When you log into your Google Adwords account do you ever notice the keywords that get tons and tons of clicks but zero conversions/sales? It may seem like those particular keywords are perfectly relevant to your product and that they are the perfect keywords to advertise under. While many times it may seem that these keywords are necessary to advertise under only the results can truly tell.
No matter what, if a keyword is resulting in tons of clicks and failing to bring in enough conversions it is necessary that you delete that keyword. The results have spoken; “This keyword brings unwanted traffic to your site.” There’s only one type of traffic you want to buy for your website and that’s “targeted traffic”.
You definitely need to delete these “murderous keywords” because they will cost you a fortune over time. Try advertising under long tailed version of these keywords and see what kind of results you get. Many times the long tail keywords out perform their root keyword phrases by a long shot. Instead of falling in love with the killer keywords like all of your competitors try do dominate the long tail keywords in your niche. As an expert in Adwords management I’ve found that long tail keywords can be your best friend.
Killer Keywords cause severe damage in Adwords Management-
Not only do the KK’s cost you a fortune but they also majorly mess up your results when it comes to managing your keyword bidding. In Adwords management you adjust bidding up and down according to how much it costs to get a conversion. Well, obviously with a Killer Keyword it’s going to cost you a lot per conversion because killer keywords get tons of clicks and very few conversions.
By now you should understand that you’re clearly an idiot if you’re going to hang on to those keywords that get you loads of click and no conversions. If a keyword doesn’t convert delete it! If you find yourself hanging on to Killer Keywords just because they seem perfectly relevant to your product or just because your competitors are dumb enough to advertise under them then perhaps its time you save yourself a lot of money and failure by outsourcing your Google Adwords management to a professional.
