It is true, and Google will love you too if you just take the time to set up your adwords campaigns the right way! You see, there is a right way and a wrong of doing it and if you are like 95% of Adwords advertisers you are probably doing it the wrong way!

When you first set up your adwords campaigns you are either setting yourself up for success or optimizing your campaigns for absolute failure. No one wants to fail, but only a very small percentage of advertisers are actually setting up their campaigns the correct way and optimizing for success. While setting up your campaigns the correct way is not the catchall for Adwords success, (it still requires daily maintenance, split testing and bid management),  it definitely play a huge role in whether your campaigns will succeed or fail.

Google is very judgmental; and rightly so. After all, it is the world’s #1, most trusted Search Engine. What I’m trying to say here is that Google will not reward an Adwords campaign that is set up wrong. As a matter of fact, many times Google actually punishes campaigns that are setup incorrectly. With that in mind, hopefully you understand how important it is to set up your adwords campaigns correctly. When you set up you are either setting up for success or setting up for failure.

Setting up Your Campaigns the Wrong way –
I’m not going to go into to much detail on how to set up your campaigns the wrong way. You probably already know how to do that, but let me tell you a couple things that Google absolutely hates.

Google really hates:
- Irrelevancy
- Keyword Cramming- (this is when you stuff all of your keywords into just one or few
adgroups. Google expects your keywords to be organized into separate adgroups with
your keywords being perfectly relevant to each other.)

You see, Google is all obsessed with “relevancy” and the reason being is because Google wants to provide the most relevant content possible to its users. So, if you cram all of your keywords into just one adgroup, then Google know that there is know way the text ad you have displaying for those keyword can possibly be relevant to each of those keywords. Do you really think that Google is going to display an ad that it thinks might not be relevant to what a searcher is actually searching on? The answer…. Of course, it will, but you will have one heck of a click cost and pretty sorry ad placement! Do you see why keyword cramming does not work? This is why you must be very sure to set up your campaigns the right way in ppc campaign management.

Setting up Your Campaigns the Right way –
Don’t you want to gain favor with the Google Gods? Well here is the way to start. Set up your campaigns right! Begin by carefully organizing all of your keywords into closely knit, relevant adgroups. Divide up your keywords so that each adgroup had a main theme where all of the keywords inside are relevant to each other. This will also force you to write a relevant ad for each of the adgroups you have created. I know, it is a lot of work, but Google will love you for it! If you really want to please Google, try making your campaign super relevant by putting each individual keyword into an adgroup of its own. That technique is a lot more work though, and is better left to us PPC Campaign Management Pros.