I suggest you read this very closely because you’re not going to hear this from most Adwords management companies. There are a couple of reasons that most ppc management companies aren’t telling you this and I’ll be more than happy to share with you why.

Here’s what they’re not telling you…Ready for this?
Ad Split Testing your ads on a daily basis is the best way to 1) Decrease your click costs, 2) Get your ad shown higher in Google and 3) Get far more traffic from Google. There you have it. What’s the best tool in Adwords Management when it comes to getting lower click costs, getting your ad shown higher in Google and getting far more traffic? Ad Split Testing.

Ad Split testing, obviously, is a very powerful tool in Adwords management. Ad Split Testing is the process of writing multiple ads for each keyword and testing their performance results against each other every day. What this does is help you structure your campaign on very powerful, highly click enticing ads. Since these ads will have a high click-though-rate these ads will actually increase your quality score in Google. Now your ads will get shown even higher and most likely help decrease the amount you have to pay per click.

Obviously Split testing is a very powerful tool in Adwords management but what makes it even more powerful is the fact that no one else is doing it! Most Adwords advertisers don’t even know about split testing and out of those that do only a small percentage actually know how to do it! Out of those who know how to utilize Ad Split Testing, how many do you think are actually doing it? Maybe 1 out of every 20 or so…?

Many Adwords Management companies aren’t telling you about split testing to for several reasons. 1) They just don’t know about split testing. 2) They don’t want to waste their time setting up multiple split tests for multiple clients… Split Testing can be a lot of work! 3) Many Adwords management companies charge their clients on a percentage of what their clients actually spend in Adwords. (Doesn’t sound like much of an incentive to decrease their clients’ click costs, does it?

Whatever you do make sure that when you outsource your Adwords management that the company you outsource to is performing daily split testing for all of your Adwords campaigns. Remember Ad Split Testing is one of the number one ways to decrease click costs, get your ads shown higher in Google and get more traffic.