If you think Adwords management is all about “Adwords” then you’re very wrong. Yes, Adwords management is about building profitable, traffic pumping, cost efficient Adwords campaigns but don’t be fooled there’s a lot more to it than that.

You can have the best Adwords campaign in the world, but if you have a crumby site that can’t keep visitors on your page for very long you might as well call it quits and invest your money somewhere other than the Google Adwords world. Great Adwords Management can only take you so far. I can tell you right off the bat if a site is going to convert in very many or very few sales. How do I do this? Easy I study the key factors that grab a visitor’s attention, hook them into reading a sales page, keep them on the site longer…etc. Multi Variable testing has proved that there is a wrong and a right way to set up every aspect of a sales page.

Headline

The headline is the very first thing (or should be the very first thing) a visitor sees when he comes to your website. By looking at that he will determine whether or not your site has anything to do with what he’s actually searching for and whether or not actually reading your sales page will be beneficial or worthy of his time. Basically, you need to understand that you could be getting all of the traffic in the world, but if you can’t contain that traffic (because you have a crumby headline) then you’re not making near as many sales as you could be. What’s the point in paying for a click if you’re hardly trying to keep the visitor on your site for more than 5 seconds?

Two Types of People are coming to Your Site;

those who are going to buy and those who aren’t. Okay, great. You have this amazing product and an awesome sales page. Let’s say you’re converting 9% of your clicks into sales. You’re doing pretty dang good but what about the other 91% of people who don’t buy your product? What are you getting out of them? Nothing…? I’ll bet that a decent percentage of those people were at least interested in your product but just didn’t have enough courage to bite the bullet and buy.

What you need to do is offer a free video or a free downloadable gift of some sort for the people who don’t buy. You should have an optin box where all they have have to do is fill in their name and email address and you’ll send them a free video on “whatever”. Then you’ll be building a targeted list of people who are interested in your product or service. You can then follow up emails and special offers through an auto responder and make sales that you otherwise would have never made.

Many times, once someone on your email list has bought from you before they will buy from you again. Once you get a new product you can pitch it to your lists of targeted prospects and make more sales. You see, Adwords management is not about just barely getting by and making enough sales to make a small profit with enough left over to keep your Google Adwords campaigns running. Adwords management is about getting the most out of your traffic, converting your clicks into sales and building lists of targeted prospects who will buy from you again and again.