There are 5 specific, very important things you must look for when selecting a quality adwords management service. While it can be quite complicated to understand these 5 critical things or processes rather, I will tell you exactly what questions to ask so that you will find an adwords management service that is truly professional and on top of the adwords game. True Adwords professionals can answer the following questions. Be sure to ask and get answers to all of these questions before you dare outsource your adwords management. If the adwords management service representative can answer these 5 questions with answers similar or identical to the ones below, I’d say you are in good hands.

Do You Offer Split Testing? What is the importance of it?
Firstly, the rep should of course answer. “Yes” to the fist part of this question. Split testing is a vital part of successful adwords management. Split testing is extremely important because it helps find which ads are most effective and which ads draw in the most clicks. It also helps decrease click costs because Google rewards better performing ads with lower click costs and higher ad placement.

How do you organize my adwords campaigns?
Adwords campaigns should be organized and totally rearranged so that the keywords are divided into very closely knit, relevant adgroups. It is important that the top performing keywords are put into adgroups of their own in order to achieve perfect relevancy.

What steps do you take to Optimize my Ads?
Don’t be fooled if a rep says, “We know exactly which headlines convert the best and we know how to write professional ad copy. Blah blah blah..” That is crap. Optimizing ads mean insuring the keyword searched on shows up 3 times in the ad; once in the headline, once in the ad text and once in the display URL. Google rewards these kinds of ads with higher ad placement and lower click costs. Google loves relevancy. Also Insure that the adwords management service writes a specific ad for each keyword you have. Anything less is simply lazy.

How Do You Adjust My Bidding?
What’s the most efficient form of bidding in Google adwords right now? Its definitely bidding using Google’s Conversion Optimizer. If they don’t mention anything about that then guess what? That adwords management service is officially out-dated! Any professional adwords management service knows bid management with Google’s Conversion optimizer is the way to go. Nothing else beats it.

What Continuing education does your staff go through?
You’d better believe continuing education is a huge part of successful adwords management. The Google Adwords world is always changing. If you’re not consistently studying and spending money on research then you will quickly fall behind. The most advanced adwords management services spend tens of thousands of dollars on continuing education. Don’t be afraid to ask for proof of continuing education. After all it is you money at risk.

Split Testing-
Spilt testing is the key to decreasing click costs and the key to getting much higher ad position in Google. Many Google adwords advertisers live and swear by split testing because of the huge impact that it has on their adwords campaigns. However there are many adwords management services that simply do not offer split testing because of the amount of work it takes to set it up for clients. There are also adwords management services that offer split testing as an ad-on service, meaning that they charge you extra money for split testing your ads. This is completely backwards and just plain WRONG. If you are paying an adwords management service to manage your adwords accounts split testing should be included as a part of daily management with no additional fees. After all, it is the key to lowering your click costs and getting you higher ad placement in Google.

Campaign Optimization-
You had better insure your adwords management service does this. Campaign optimization is one of the very first things that a professional adwords management service does to your campaigns. Campaign optimization consists of organizing keywords into very closely knit, relevant adgroups.  Google absolutely hates it when you have all of your keywords stuffed into the same or a few adgroups. Organizing your adgroups properly takes much time and much skill but is a vital part of making your adwords campaigns achieve perfect relevancy.

Relevancy-
Most Adwords Management Service professionals know that relevancy is a huge part of making adwords campaigns successful, but few adwords management services stress the importance of relevancy to their clients… Why? It takes a whole lot of work to make campaigns have perfect relevancy. If your adwords management service does not insure that your adgroups, your ads and your landing page have perfect relevancy then you are not getting your money’s worth of adwords management. Google really looks for relevancy and always rewards campaigns that perfect it.

Conversion-
You can have all the traffic in the world going to your website, but if your website can not convert that traffic into sales what’s the point? The sole purpose of your website is to convert traffic into sales and leads. Sadly, it is not easy to find an adwords management service with expertise in conversion. While most adwords management services can help increase traffic though adwords not many of these services help their clients Optimize their websites so they actually convert visitors into sales. Regardless, you need to find an adwords management service that does both. Remember, conversion is the key to profitability.