The very best pay per click management companies have a secret wish…and that is they want customers who are NOT looking to buy! WHAT, you say! Have you gone out of your mind? My answer: No…I may not be out of my mind, but I AM thinking out of the box on this one. There [...]
Smart PPC Managers Know This…And You Should Too: You Are NOT Competing Against Your Competitors!
When it comes to pay per click campaigns, a smart PPC manager knows something that most amateurs don’t: When you advertise with Google or any of the other major search engines like Yahoo or Bing, you are not necessarily competing against your competitors! I can hear you now saying…”What do you mean? Of course, I [...]
Adwords Management – Success Begins with Keyword Research
A successful Google Adwords campaign begins with proper keyword research. Many businesses use Google Adwords for attracting customers, but few really become successful with their campaigns. Truth be know, most folks advertising on Google probably fail. Why? Because they tried to advertise without researching what their customers are actually searching for. They failed to do [...]
Success in Google Adwords Management Means Thinking Out of the Box
One of the first steps to running a successful Google Adwords campaign is bidding on good keywords. You want well-thought-out keywords that your prospect is likely to type into Google when searching for a solution to their problem. But you ALSO want keywords that lead to conversions. If you sell widgets, which keyword do you [...]
Manage Your Adwords Campaign to Profitability By Managing to Capitalize on Others’ Mistakes
Can you capitalize on others’ mistakes and be wildly successful with your Google Adwords campaign? Yes! But it’s not your competitors’ mistakes that you should always focus on. Let me explain… Your prospects are not necessarily the best spellers in the world. In fact, the word “misspell” (mispell) is one of the most commonly misspelled [...]
PPC Management Services Shocker: “Horses Can’t Read”
So what do horses have to do with PPC management services? Plenty! Bear with me and I’ll explain. Back in June, 2008, there was a major horse race – the Belmont Stakes. Big Brown, who had previously won the Kentucky Derby and the Preakness (and in dominant fashion), was the heavy favorite. All Big Brown [...]
If You’re Going To Be Successful in PPC Management Than You’d Better Sell Your Farm and Get a Gun
Farmers would more than likely make poor PPC Managers; hunters would make great ones. Now I have nothing against tillers of the soil. Some of my ancestors were farmers. It’s just that I think farmers would not succeed at managing pay per click campaigns for very long. Why? Because farmers operate from a long-term mentality. [...]
If Pay Per Click Advertising Were A Girl I’d Tell You NOT To Date That Broad!
I know…pay per click advertising is not a girl and dating is definitely NOT a game, but that did not stop legendary T.V. producer Chuck Barris from creating one of the most popular television game shows of the 1970′s – The Dating Game. This creation put one man behind a screen to ask three (3) [...]
Google Loves Me, This I know – For my Click Costs Tell Me So
It is true, and Google will love you too if you just take the time to set up your adwords campaigns the right way! You see, there is a right way and a wrong of doing it and if you are like 95% of Adwords advertisers you are probably doing it the wrong way! When [...]
Welcome to Google Hell – PPC Campaign Management Mistakes
If your Adwords campaigns are performing like the average Adwords campaign performs then allow me, “Welcome to Google Hell”. You see, most people involved in PPC campaign management do not have a clue when it comes to setting up and managing successful Google Adwords campaigns. Professional PPC campaign management requires specialized knowledge, a variety of [...]
