Often times most people do not realize that the reason they are failing in ppc campaign management is because they are horribly offending the Google gods. Yes, there are several all too common mistakes that Adwords advertisers make to anger Google, thus ruining their chances of succeeding in Adwords. The Quickest Way to be Damned [...]
The Truth About PPC Management
Throughout the past few years and months ppc management has changed from a seemingly easy task to a task which takes full time maintenance and daily management. As Google Adwords and other pay per click networks such as Yahoo and MSN have grown increasingly complicated many companies are being forced to outsource their ppc management [...]
The Most Important Part of PPC Management
Most advertisers fail to realize that at the end of the day PPC Management is all about conversion. Conversion should be your number one priority when it comes down to managing your adwords and ppc campaigns. After all, why should you spend money on traffic if your website is not optimized for conversion? If you [...]
Sinful PPC Management
Are you offending the Google gods by committing any of the hideous sins of ppc management? Most adwords advertisers do not realize it but there are several things the Google gods absolutely hate when it comes to adwords management. Do you organize your adgroups? This one step can determine success or failure for your Google [...]
Expert PPC Campaign Management
So, you want to be an expert at ppc campaign management? Then you need to quit majoring in the minors. You see, most people focus solely on making their adwords campaigns have perfect relevancy or perhaps focus only on writing great text ads to draw in more clicks. While these are important components to focus [...]
PPC Campaign Management is about Conversion
What many Google advertisers and ppc management companies alike fail to realize is that ppc campaign management is all about conversion. While it is important to focus on ad optimization, adgroup optimization, relevancy and all of the other factors that make up a successful pay per click campaign one must not lose focus on what [...]
PPC Campaign Management – Money Saving Tips
Most advertisers are really good at blowing hundreds or even thousands of dollars when it comes to ppc campaign management. There are also advertisers who are extremely good at saving money when it comes to ppc advertising. Though these money-saving advertisers are few and far between their strategies and money-saving tactics are all the same. [...]
Expert Advice from Adwords Management Service Co-CEO
As Co-CEO of one of the leading Adwords Management Services I absolutely hate to see people get ripped off by adwords management services that don’t live up to the golden rules of adwords management. Not only do these certain companies hurt their clients but they also hurt the entire adwords management industry by giving the [...]
Google Adwords Management – Are you Using Negative Keywords?
Successful PPC Management sometimes begins with a negative. That is…a “negative match.” When you are setting up your Google Adwords campaigns it is sometimes just as important to find “bad” keywords as it is to find “good” ones. Let me explain with a story. There was a time last summer when my aging dog was [...]
Successful Google Adwords Management Often Requires a Balancing Act
So you want to manage you Google Adwords campaign so that it brings you the most clicks possible, right? Wrong! Well…sort of. Yes, we want as many clicks as we can get, but there is one huge condition: We want those clicks to be TARGETED clicks. In other words, unless we like wasting money, we [...]
