To manage your Adwords campaigns effectively you must be different than the crowd. You not only have to know when to follow what works, but more importantly, when the crowd is wrong and you should go the other way. Ever been in a checkout lane at a supermarket, where you and 10 others were waiting [...]
How To Find a Good Adwords Management Service
There are a variety of things one must look for when choosing a reliable, trustworthy and professional adwords management service. Outsourcing your adwords management requires that you know these 4 key things to look for when choosing an adwords management service. Knowing what to look for will help you insure that you’re getting the best [...]
Article Marketing – It’s Pure Power
Article Marketing is most definitely one of the most efficient ways of getting free traffic on the internet. Most people fail to realize that Article Marketing is extremely powerful for a great variety of reasons. It is a fact; Article Marketing is the purest and surest form of marketing on the internet today. I will [...]
Managing Your Google Adwords Campaign To Avoid the ‘Google Slap’
Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law [...]
How Google Determines Whether Your Adwords Campaign Is Relevant
Proper Adword campaign management includes making sure that your ads are relevant to what is being searched for. But that’s where many Adword campaign managers stop. Sure, the copy of your ad must be relevant to what is being search for, but what about the URLs (website addresses) that show at the bottom of your [...]
Organic Listings are Crucial for Success in Google Adwords Management
Google Adwords Management involves a lot more than just setting up ads. These days, an “organic” strategy may be every bit as important as a “paid” strategy? So what do I mean by “organic”? No, I’m not talking about food that is grown in your vegetable garden without the use of pesticides or other harmful [...]
Use a Google Adwords To Test Your Market Even When You Don’t Intend on Using It For Sales
Use Google’s pay-per-click Adwords even when you have decided not to use paid search advertising to market your product or service? Sounds kind of crazy but it makes perfect sense to me! There is an old business principle: “The only way you can be certain of anything in the world of marketing is to test [...]
Managing Your Adwords Campaigns: The More You Fail the More You Make
Whether you are new to Google Adwords or you are a seasoned pro that manages multiple pay-per-click or pay-per-impression Adword campaigns, there is one fact you must embrace in order to face reality and keep your sanity…MOST clicks will result in failure! Even if your website has a 20% conversion rate (and depending on how [...]
Having Trouble Managing Your Adwords Campaign? Change the Headline!
A good Adword campaign starts with a good headline. A great Adword campaign starts with a great headline. And knowing how to write great headlines is a very valuable skill in any business. The failure to understand how critical this skill can be is a huge mistake that we see from both Adwords newbies and [...]
Google Adwords Management: The #1 Mistake Most Newbies Make
Perhaps the most common mistake we see when we talk to our clients about managing their Google Adword campaign is the misuse of Google’s broad match option. This mistake is not only limited to newbies, but to professionals as well and could be costing your company thousands of dollars a month, depending on your ad [...]
