It wasn’t a well-performing Google Adwords campaign that got a president elected in the 1990′s, but it was the ability to focus in on what his competitor was not focusing on. And “It’s the economy, stupid” is the mantra that swept Bill Clinton into office in 1992, while his opponent was centering on other issues. [...]
Google Adwords Campaign Management: When Ignorance Is Definitely NOT Bliss
Almost every day when I look at certain Google Adwords advertisers and their Adwords campaigns I am reminded of an old saying: “A fool and his money are soon parted.” The only question is…HOW soon? I find it amazing how long someone will bid on a keyword that is losing money. How do I know [...]
Google Adwords Campaign Management: Get Your Head in the Game!
The path on the way to running a successful Google Adwords campaign is littered with many companies that went bankrupt trying or gave up before they depleted all of their cash. Perhaps the biggest reason is that they failed to play the game in the right way. In fact, it may be wrong to use [...]
Efficient Google Adwords Management: Knowing the Lifetime Value of Your Customer Could be the Difference You are Looking For
In Google Adwords Management, there are many metrics to consider. (“Metrics” is just a fancy way of saying “numbers”.) You need to know your CTR (click-through rate), your conversion rate, and the average sales volume per conversion to name a few. But perhaps the most important metric – at least the one you need to [...]
Adwords Campaign Management – Is Top Ad Position Everything?
In the rush to be successful in Google Adwords management, many companies often equate ad position with success. In other words, they fall for belief that having a higher ad position means that they will necessarily be more profitable. But that’s not necessarily so! First, let’s explain what we mean by the phrase “ad position”. [...]
Doing Google Adwords Management Right From the Start: Know Thy Numbers
A properly managed Google Adwords campaign starts off with a little bit of Elizabethan English: “Know Thy Numbers.” The problem is that most people didn’t take Shakespeare in college so they missed that part. Seriously, though, a very small percentage of Google Adwords users know the numbers (or metrics) that are most important for running [...]
Adwords Management: Avoiding the ‘Google Slap’
Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law [...]
Pay Per Click Management – Survival Guide
Surviving in the pay per click management world is not such an easy thing to do. In fact, in order to survive in pay per click management you must be equipped with several special tools as well as a broad education of the pay per click industry. Here are some basic skills you must have [...]
PPC Management – The Power of Split Testing
Split Testing can be one of your most powerful tools in PPC management. Why? Split-testing is one of “the main tools” for decreasing your click costs in Google Adwords. What does Split Testing do? Simply put split testing does two key things. 1) It kills and deletes under performing ads in your adwords campaigns. 2) [...]
PPC Management – Magical Ads
A crucial part of succeeding in ppc management is ensuring that all of your ads are perfectly relevant to every keyword you have. “Perfectly Relevant Ads” have three very special powers that make them downright “magical”. Magical ads have the power to do three things, 1) Decrease your cost per click, 2) Get far higher [...]
