Southern Industries Home Improvements is one of the largest and most respected home improvement companies in the Southeast — serving homeowners across Georgia, South Carolina, North Carolina, Alabama, and Tennessee. Despite their decades of experience and outstanding reputation, the company faced growing challenges in managing and converting the massive volume of leads generated across its expanding markets.
While traditional marketing channels such as TV and direct mail performed well, digital marketing operations lacked centralized visibility, lead tracking accuracy, and consistent follow-up. Their 20-person call center struggled to contact leads quickly and efficiently, resulting in delayed responses, missed appointments, and lost revenue. In addition, their marketing attribution system could not accurately identify which lead sources were most profitable — often leading to premature budget shifts or campaign cancellations.
Southern Industries needed a partner that could unify their marketing, tracking, and conversion systems across all locations, optimize lead follow-up, and build a digital foundation capable of sustaining exponential growth.
The transformation of Southern Industries Home Improvements’ digital ecosystem allowed the company to achieve unprecedented growth. By combining automation, improved lead attribution, and smarter marketing strategy, AbsolutelyDominate helped Southern Industries scale from approximately $20 million in annual revenue to a projected $80 million this year.
Their lead response times dropped dramatically, while appointment booking rates and lead conversion rates surged. The enhanced CRM structure gave leadership full visibility into performance and profitability across every channel — enabling smarter spending decisions and faster growth.
The partnership between Southern Industries and AbsolutelyDominate has evolved into one of the Southeast’s most effective and data-driven marketing success stories in the home improvement industry.
