Lawn Ace was struggling to generate consistent, high-quality leads due to an outdated website and the lack of a clear, conversion-focused user experience. Their site failed to effectively guide visitors toward taking action, resulting in poor lead flow and missed opportunities.
After disappointing results with a previous marketing agency — including high cost per lead and low-quality conversions — Lawn Ace lost confidence in paid advertising and stopped investing in Google and Meta campaigns altogether. Beyond their website, there appeared to be no active SEO strategy in place, leaving their business nearly invisible in organic search results and overly reliant on word-of-mouth and traditional advertising for new customers.
By combining a professionally redesigned website with targeted advertising and a data-driven SEO strategy, we transformed Lawn Ace’s digital presence into a high-performing lead generation system. The new, conversion-optimized site built immediate trust, clearly communicated their services, and became the foundation for measurable marketing success.
After launching Google and Meta campaigns, Lawn Ace saw a dramatic improvement in both lead quality and cost efficiency. Their cost per issued lead dropped from over $180 to as low as $16 — an over 90% reduction in acquisition cost. With consistent, qualified lead flow and accurate tracking in place, Lawn Ace regained full confidence in paid advertising, ultimately doubling their ad spend and achieving one of their most successful years to date.
Results Summary:
Reduced cost per lead by more than 90% — from $180+ to as low as $16 — while doubling ad spend and lead volume.
