Rooftop Rescue

Key Metrics (6 Months)

Impressions

0 M+

Leads

Cost Per Lead

$ 0

The Problem

Rooftop Rescue entered the market as a completely new company — no brand recognition, no website, no digital footprint, and no established marketing strategy. They were stepping into a highly competitive space dominated by a long-standing, well-known company with a massive head start and an aggressive marketing presence.

Compared to that established leader, Rooftop Rescue appeared to be the “new kid on the block” — small, unproven, and without any visible credibility. Yet, this challenge also presented an opportunity: to build a modern, distinctive brand from the ground up and position Rooftop Rescue as a major player in a crowded market.

The Goal

Position Rooftop Rescue: Make Rooftop Rescue look like a big, established company even though they are new.
Establish Branding: Create a professional, enterprise-level brand identity that gives the look and feel of a leading, established company.
Build Quality Conversion Optimized Website: Design and develop a high-quality, conversion-optimized website to create a powerful foundation for their online presence.
Create Lead Generation Strategy: Architect a cost-effective, data-driven lead generation strategy from the ground up — engineered to attract qualified leads, maximize ROI, and accelerate brand awareness.

The Strategy

GOOGLE ADS

Campaign Architecture: Built multiple, goal-specific campaigns tailored for maximum visibility and conversion efficiency.
Audience & Demographic Targeting: Leveraged advanced demographic, behavioral, and interest data to reach high-intent homeowners most likely to convert.
Location Targeting: Focused ad delivery to the most profitable geographic zones to maximize local impact and minimize wasted spend.
Keyword Research & Ad Group Structure: Conducted in-depth keyword research to uncover high-value, intent-driven terms and organized them into tightly themed ad groups for precision targeting.
Competitor & Intent Segmentation: Created specialized segments to capture users researching or comparing competitors, as well as those actively seeking roofing solutions.
Negative Keyword Management: Implemented robust negative keyword lists to eliminate irrelevant clicks and ensure budget efficiency.

Meta Ads

Creative Development: Produced scroll-stopping video and image ads focused on storytelling, brand authority, and trust — all aligned with Rooftop Rescue’s new brand identity.
Audience & Demographic Targeting: Deployed layered targeting using Meta’s behavioral, interest, and demographic data to reach homeowners actively in the market for roofing and exterior services.
Location Targeting: Prioritized key local markets to maximize relevance, visibility, and ROI while eliminating wasted impressions outside the service area.
Conversion Tracking & Analytics: Installed full-funnel Meta Pixel tracking with conversion events, retargeting audiences, and campaign-level analytics to measure and optimize performance in real time.
Retargeting & Funnel Sequencing: Built dynamic retargeting campaigns to re-engage website visitors, video viewers, and form abandoners — increasing lead conversion efficiency.

Web Design

Professional Web Design & Development: Created a modern, user-focused design with clean layout, custom coding, and seamless functionality across all devices.
Responsive Mobile Optimization: Ensured fast load times and flawless user experience on every screen size for maximum engagement and lead capture.
Conversion Optimization: Strategically structured pages, calls-to-action, and form flows to drive higher conversion rates and reduce drop-off.
Speed Optimization: Improved page load performance through image compression, caching, and clean code to meet Core Web Vitals standards.
Call Tracking & Analytics: Integrated call tracking, form monitoring, and conversion analytics to measure ROI and refine future marketing efforts.

Inbound Lead Funnel & CRM Integration

Call Configuration & Forwarding: Set up intelligent call routing and forwarding to ensure every lead reached the right team member without delay.
CRM Setup: Built and customized a centralized CRM to manage leads, track interactions, and automate follow-up sequences for improved response times.
Form & CRM Integration: Connected all website forms, landing pages, and ad campaigns directly into the CRM for real-time lead capture, automated tagging, and pipeline tracking.
Lead Funnel Automation: Designed an inbound funnel with triggers, notifications, and task assignments to streamline lead nurturing from first contact to appointment.

Every Customer Tells a Story.

“Rooftop Rescue – From Zero to Hero…”

Real clients. Real growth. Proven performance.

RESULTS

(First 6 Months)

By combining professional web design with great video, imagery and renderings we were able to make Rooftop Rescue appear as big and as established as their competitors online. This design not only lifted the confidence of the brand but also provided the strong, high-converting foundation needed in order to succeed in their digital marketing efforts. After launching campaigns we were able to quickly identify where Rooftop Rescue was experiencing the most success in regards to both lead volume and cost per lead. By tailoring the strategy according to the leads and sales data, we were then able to even more so efficiently reallocate ad spend and further adjust the targeting of the campaigns.

With a strong online presence and targeted marketing strategy in place, Rooftop Rescue could then focus on converting appointments and running business operations.