Concrete Coatings of the South was founded in 2019 by experienced home improvement professionals who had already spent decades serving homeowners across the Central Savannah River area. Despite their proven success in other product lines, they were launching an entirely new company in the concrete coatings industry — starting from scratch with no brand awareness, no leads, and minimal startup capital.
Their goal was to establish a trusted brand in a competitive niche dominated by national franchises and larger regional players, all while relying solely on digital marketing as their primary lead source. With limited staff and resources, they needed a marketing partner capable of delivering cost-efficient, scalable growth from day one.
Through disciplined, data-driven marketing and systemized follow-up, AbsolutelyDominate helped Concrete Coatings of the South evolve from a startup operating on a shoestring budget into a multi-location, $5M+ per year company.
In just the last four months alone, the company generated 1,225 leads at an average cost of $43.03 per lead from only $52,711 in ad spend. With an average cost of $218 per booked appointment, a 33% close rate, and an average sale price exceeding $5,500, the company maintained a cost of new business under 12% — a strong indicator of marketing efficiency and profitability.
Concrete Coatings of the South now operates as a proven leader in their market, supported by a powerful, scalable digital infrastructure and a marketing engine designed to sustain long-term success.
