Pruitt Earp Dentistry (formerly Earp Dentistry) is an established dental practice with two locations in North Carolina. Following their rebrand, the practice needed a full marketing overhaul to align with their new name and logo. Their existing marketing materials were outdated, lacked consistency, and didn’t reflect the professional, modern image of the practice.
Competing with several large, well-funded dental offices — particularly in the Greenville area — Pruitt Earp Dentistry struggled to stand out online and reach new patients effectively. Their in-house ad efforts delivered poor results, limiting visibility and lead flow. To address these challenges, they partnered with Absolutely Dominate to redesign their website, modernize their digital presence, and build a performance-driven marketing strategy to generate consistent new patient growth.
By creating an aesthetically pleasing, easy-to-navigate website that showcased Pruitt Earp Dentistry’s full range of dental services, we built a strong foundation that not only elevated the look of the practice but also improved lead conversion and appointment bookings.
Through an extensive SEO strategy that combined each core service and procedure with every municipality the practice serves, we developed highly targeted, keyword-specific pages. This approach resulted in hundreds of new Page 1 organic rankings that the practice had not previously achieved — dramatically improving visibility across search engines.
However, the most immediate and measurable results came from the complete restructuring of their Google Ads campaigns. By leveraging a mix of Search and Display advertising, we positioned Pruitt Earp Dentistry prominently in search results and strategically retargeted prospective patients who had previously engaged with competitor websites or shown intent for dental services online. This full-funnel strategy generated a steady stream of qualified new patient leads, solidifying their online presence and increasing overall return on ad spend.
