Ole Timey Meats is a well-established butcher shop with five locations across the Southeast. Despite their strong local reputation, their online presence did not reflect the quality, scale, or heritage of their brand. Their outdated website lacked functionality, was not mobile-friendly, and did not provide a way for customers to easily select or order from individual store locations.
Other than occasional social media posting, Ole Timey Meats had no active digital advertising or SEO strategy in place. This limited their ability to attract new customers, rank in local searches, or promote seasonal offerings such as holiday meat orders and specials. They partnered with Absolutely Dominate to rebuild their website, implement a scalable multi-location structure, and launch a modern digital marketing strategy that could drive both online and in-store sales.
The new website and marketing strategy transformed Ole Timey Meats’ digital presence into a powerful, multi-location sales engine. The redesigned site provided an easy way for customers to select their preferred store and place pickup orders online — driving both convenience and conversion.
Within the first few months of launch, organic visibility increased significantly thanks to the new SEO structure and targeted keyword pages. The improved website functionality also led to a surge in both online and in-store activity. Customers began calling and visiting locations asking for specific products that historically had lower demand — proving that the enhanced visibility and marketing content were influencing buying behavior.
During one of the most challenging economic periods in recent years, Ole Timey Meats achieved its most successful Thanksgiving and Christmas order season to date (November–December 2024). The combination of optimized SEO, effective seasonal campaigns, and streamlined ordering resulted in record-breaking holiday sales and an exceptionally strong return on investment.
Results Summary:
Record holiday order volume, major increases in organic traffic, and measurable sales growth across all five locations — all during a nationwide economic downturn.
